Jyothsna Santosh

The Price Is (Almost) Right: Why Retailers Need More Than Deep Learning

The Price Is (Almost) Right: Why Retailers Need More Than Deep Learning By Jyothsna Santosh Pricing in retail isn’t just a science; it’s a high-stakes strategy conversation. It sits at the intersection of business judgment, customer behavior, and machine intelligence. With portfolios that include hundreds of thousands of SKUs, even a 1% price shift can

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Beyond Transactions: Unlocking Small Business Potential with Data Science and Generative AI

Beyond Transactions: Unlocking Small Business Potential with Data Science and Generative AI By Jyothsna Santosh – AI & Data Science Leader | Human-Centered Innovation | Banking, Retail & Healthcare | Shaping Scalable, Trusted Intelligence Systems Why This Matters Small businesses are the backbone of local economies, yet the way we understand and support them is

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Building a Strong Data Foundation: Overcoming Common Challenges in Data Integration, Deployment, and Experimentation

Building a Strong Data Foundation: How Organizations Can Overcome Fragmentation, Slow Deployment, and Experimentation Gaps By Jyothsna Santosh — AI & Data Science Leader, Human-Centered Innovation, Banking, Retail & Healthcare Note: The insights shared here reflect industry-wide observations and my personal professional experiences. They do not represent or reference my current employer. Introduction Data has

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E-Commerce Search Trends: Enhancing the Customer Journey and Boosting Conversion

E-Commerce Search Trends: Enhancing the Customer Journey and Boosting Conversion E-commerce search plays a critical role in customer engagement and conversion. Research shows that around 30% of visitors use the search bar, and they convert 2–3x more than other users. A strong search experience reduces bounce rates and drives up to 39% of purchases. Mobile

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