Confessions of a (Not-Quite) Slot Machine Designer By Jyothsna Santosh AI & Data Science Leader | Human-Centered Innovation | Banking, Retail & Healthcare | Shaping Scalable, Trusted Intelligence Systems Designing for Impact, One Spin at a Time — Lessons from 100,000 Simulations I’m not a game designer. But I am a data scientist fascinated by […]
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The Price Is (Almost) Right: Why Retailers Need More Than Deep Learning By Jyothsna Santosh Pricing in retail isn’t just a science; it’s a high-stakes strategy conversation. It sits at the intersection of business judgment, customer behavior, and machine intelligence. With portfolios that include hundreds of thousands of SKUs, even a 1% price shift can
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Beyond Transactions: Unlocking Small Business Potential with Data Science and Generative AI By Jyothsna Santosh – AI & Data Science Leader | Human-Centered Innovation | Banking, Retail & Healthcare | Shaping Scalable, Trusted Intelligence Systems Why This Matters Small businesses are the backbone of local economies, yet the way we understand and support them is
Unlocking the Power of Pricing Analytics: Strategies for Optimized Revenue Pricing is a critical lever for business success. A well-optimized pricing strategy can drive revenue, enhance profitability, and maintain competitiveness in dynamic markets. In this blog, we explore five key components of pricing analytics: price elasticity, discounts and promotions, cannibalization, forecasting, and dynamic pricing. Pricing
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Problem:Financial institutions face growing challenges in detecting sophisticated fraud patterns without disrupting legitimate transactions. These fraudulent activities include Identity theft, Phishing, Credit card fraud, Account takeovers, Money laundering, wire fraud, check fraud, ACH fraud, investment fraud, mortgage fraud, payment fraud, advance fee fraud, insurance fraud, chargeback fraud, Financial fraud can impact business and financial institutions
Building a Strong Data Foundation: How Organizations Can Overcome Fragmentation, Slow Deployment, and Experimentation Gaps By Jyothsna Santosh — AI & Data Science Leader, Human-Centered Innovation, Banking, Retail & Healthcare Note: The insights shared here reflect industry-wide observations and my personal professional experiences. They do not represent or reference my current employer. Introduction Data has
E-Commerce Search Trends: Enhancing the Customer Journey and Boosting Conversion E-commerce search plays a critical role in customer engagement and conversion. Research shows that around 30% of visitors use the search bar, and they convert 2–3x more than other users. A strong search experience reduces bounce rates and drives up to 39% of purchases. Mobile
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